Playbooks for Businesses


Stop serving sushi to a pregnant woman! 

That’s what it’s like when organizations don’t hold their audience’s needs and goals in center view. Brands keep pushing content out that their audience doesn’t want.  

Instead of thinking, “what do we need to sell?” or “how can we push this promotion?”, I will teach you how to flip the script and leverage a brand voice that brings togetherness into the picture. We will outline ways to add as much value as possible to your audience. By asking questions and solving the audience problems, a brand shows they have the best in mind for their people and this leads to greater engagement and transactional success.